The Marketing Learning Outcomes Working Party was formed by the Australian Business Deans Council (ABDC) in July 2011 with the purpose of developing consensus across the marketing higher education community for threshold learning outcomes for marketing bachelor and coursework master degrees. This is in preparation for addressing Teaching and Learning Standards, one of the five standards domains of the Tertiary Education Quality and Standards Agency (TEQSA).

This project relies heavily on consultation with the marketing community, including public and private higher education providers, employers, professional associations and other key stakeholders. Accordingly, the process of consultation begins with input from education providers on existing practices for learning outcomes. A broadly representative expert advisory group has been established to provide oversight and feedback on drafts. Consultation have been taking place more widely, in the form of a series of regional workshops. An online survey to engage colleagues on key issues raised at workshops was conducted and its results will be published soon. Draft learning outcomes prepared by the working party are available for download (see below). We encourage all stakeholders to participate in the consultation and feedback process.

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